{"id":2026032835,"date":"2026-04-17T10:00:47","date_gmt":"2026-04-17T08:00:47","guid":{"rendered":"https:\/\/www.terzapillola.it\/?p=2026032835"},"modified":"2026-04-17T16:27:24","modified_gmt":"2026-04-17T14:27:24","slug":"jon-m-chu-on-creativity-wicked-and-ai-at-canva-create","status":"publish","type":"post","link":"https:\/\/www.terzapillola.it\/en\/jon-m-chu-on-creativity-wicked-and-ai-at-canva-create\/","title":{"rendered":"Jon M. Chu on Creativity, \u201cWicked,\u201d and AI at Canva Create"},"content":{"rendered":"

Jon M. Chu<\/strong> (who has just directed the all-star promo video for the Paramount panel at CinemaCon) went to Canva Create<\/a> and did something rather rare in the motivational circus of the creative industries: he stripped away the frosting. Speaking to an audience of designers and communication professionals, the director of Wicked<\/em> reminded everyone that \u201cCreativity is hard\u201d<\/strong>.<\/p>\n

Behind the wow effect, there is no magic. There is work. More than that, Chu used Wicked: For Good<\/em> to explain that the point is not to hammer home \u201cmessages,\u201d but to entertain first and foremost, because audiences are not won over by sermons, but by the desire to stay inside a story.<\/p>\n

During the same talk, he also confirmed that the stage adaptation of Crazy Rich Asians<\/em> is actively in rehearsal, while Canva used its Los Angeles event to push its new offensive in creative artificial intelligence<\/a>.<\/p>\n

Jon M. Chu uses \u201cWicked\u201d to say that creativity is not a filter<\/h2>\n

The most interesting part of Chu\u2019s speech is not the punchline, but the concrete detail. Speaking about Wicked: For Good<\/em>, the director said he wanted to protect a scene that emerged on set between Ariana Grande<\/strong> and Cynthia Erivo<\/strong>: the moment when the two leads whisper \u201cI love you\u201d to each other as they part. It was not a routine bit of business, nor the usual line hammered out in advance.<\/p>\n

It was a human moment captured by the camera<\/strong>, and precisely for that reason Chu chose to fight to keep it in the film. It is a simple and brutal lesson: industrial cinema really works when someone inside the production machine understands that emotion should not be sterilized to seem \u201cmore correct\u201d or \u201cmore consistent\u201d with the brand.<\/p>\n

For Chu, the world owes nothing to anyone. Telling stories is not an automatic right to be claimed, but an achievement to be earned in the field: \u201cDream bigger than you ever think you could<\/strong>.\u201d Not as a mug slogan, but as the summary of a profession where ambition matters only if it can withstand the impact of hard work.<\/p>\n

Canva pushes creative AI, but Chu brings everything back to the human factor<\/h2>\n

At the same event, Canva laid out its political line on the issue currently terrifying half the creative sector: AI. CEO Melanie Perkins<\/strong> tried to defuse the fear by arguing that artificial intelligence should not replace human thought, but strengthen it.<\/p>\n

It is the perfect framework for the launch of Canva AI 2.0, which the company presents as a conversational platform capable of generating editable, multi-layered outputs from prompts, built on top of its \u201cCanva Design Model.\u201d In practical terms: fewer separate tools, more guided interface, more automation across the creative pipeline.<\/p>\n

But the real point here is precisely the gap between the corporate stage and the narrative one. Canva says AI can amplify creativity. Chu, without turning into an anti-tech moralist, reminds us that creativity remains friction, selection, a struggle to save the right detail inside an enormous production<\/strong>.<\/p>\n

Chu brings everything back to the uncomfortable side of creative work: no shortcuts, no automatisms, no acquired right. Only craft, instinct, and the ability to recognize when an improvised scene is worth more than a hundred slides about innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"

At Canva Create, Jon M. Chu talks about creative struggle, reveals a key detail from \u201cWicked: For Good,\u201d and revives the \u201cCrazy Rich Asians\u201d musical.<\/p>\n","protected":false},"author":11,"featured_media":2026032836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/www.terzapillola.it\/?p=2026032835","footnotes":""},"categories":[54],"tags":[],"class_list":["post-2026032835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","en-US"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.terzapillola.it\/wp-json\/wp\/v2\/posts\/2026032835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.terzapillola.it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.terzapillola.it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.terzapillola.it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.terzapillola.it\/wp-json\/wp\/v2\/comments?post=2026032835"}],"version-history":[{"count":2,"href":"https:\/\/www.terzapillola.it\/wp-json\/wp\/v2\/posts\/2026032835\/revisions"}],"predecessor-version":[{"id":2026032838,"href":"https:\/\/www.terzapillola.it\/wp-json\/wp\/v2\/posts\/2026032835\/revisions\/2026032838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.terzapillola.it\/wp-json\/wp\/v2\/media\/2026032836"}],"wp:attachment":[{"href":"https:\/\/www.terzapillola.it\/wp-json\/wp\/v2\/media?parent=2026032835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.terzapillola.it\/wp-json\/wp\/v2\/categories?post=2026032835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.terzapillola.it\/wp-json\/wp\/v2\/tags?post=2026032835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}